CREATE DIRECTION - MADE IN COLLABORATION WITH CGI ARTIST VACADES

THIS PIECE SHOWCASES PANDORA PRODUCTS: A SUN AND MOON RING SET. SET ON JEJU ISLAND IN SOUTH KOREA, THE CONCEPT CONNECTS THE CELESTIAL THEME OF THE RINGS TO THE HARBOR AND LIGHTHOUSE. THE RINGS’ CELESTIAL SYMBOLISM ALIGNS WITH THE LIGHTHOUSE, OFTEN ASSOCIATED WITH GUIDING LIGHT.

THE CONCEPT PAYS TRIBUTE TO PANDORA'S DANISH HERITAGE. SET ON ONE OF COPENHAGEN'S MOST ICONIC STREETS, WE'VE PLACED OUR ICON NECKLACE AS GARLANDS AT THE TOP OF THE STREET. THE IDEA IS TO CREATE A SURREAL EFFECT BY MANIPULATING SCALE AND CREATIVELY SHOWCASING OUR PRODUCT.

THIS PIECE WAS CREATED IN TIME FOR COPENHAGEN FASHION WEEK, WHERE PANDORA WAS A SPONSOR. IT IS SET IN NYHAVN, COPENHAGEN—AN ICONIC HARBOR LOCATION. THE STORYTELLING BEHIND THIS PIECE SYMBOLIZES PANDORA'S ARRIVAL AND PRESENCE AT COPENHAGEN FASHION WEEK.

THIS PIECE WAS ALSO CREATED FOR COPENHAGEN FASHION WEEK AND SET AT PANDORA'S NEW FLAGSHIP STORE. THE STORYTELLING HERE SYMBOLIZES PANDORA PREPARING TO TAKE OVER THE CITY, CARRYING LARGE HEARTS OUT OF THE STORE AND INTO COPENHAGEN.